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</th> </tr> </table> <span class="style170">行銷設計課程名稱~促銷活動行銷規劃訓練課程～</span> <p class="style125"><img src="image/classA.png" alt="產品銷售,產品銷售計畫,產品銷售規畫,產品銷售評估目標" width="126" height="26"></p> <table width="800" border="0"> <tr> <th width="127" scope="row"> </th> <td width="663" class="style154"><p>本課程聚焦促銷活動行銷規劃協助學員掌握在不同情境下有效吸引顧客的關鍵策略。</p> <p>說明新產品上市與節慶活動中如何成功吸引潛在客戶並提升購買與試用意願，帶領學員學習設計具吸引力的促銷主題強化市場關注度與品牌曝光機會，深入解析促銷方案規劃技巧提升產品組合與加購策略的實務應用能力，透過系統化方法強化活動前、中、後的完整規劃與持續行銷能力，讓學員能有效提升銷售成效並培養忠實顧客群，創造長期穩定營收。</p> </td> </tr> </table> <p class="style125"><img src="image/classb.png" alt="產品銷售大綱,產品銷售計畫大綱,產品銷售規畫大綱,產品銷售評估大綱" width="126" height="26"></p> <table width="800" border="0"> <tr> <th width="127" scope="row"> </th> <td width="663" class="style154"> <p>1.顧客購買產品心態與決策動機分析</p> <p>2.產品優勢與劣勢全面評估分析方法</p> <p>3.促銷資源盤點與行銷規劃策略設計</p> <p>4.促銷活動規劃思維與行銷方向設定</p> <p>5.活動主題設計與促銷方案整合規劃</p> <p>6.促銷活動執行流程與管理控制技巧</p> <p>7.活動曝光策略提升顧客參與度方法</p> <p>8.行銷話術運用提升促銷活動吸引力</p> <p>9.促銷活動常見缺失與問題原因解析</p> <p>10.活動執行風險控管與即時應變策略</p> <p>11.促銷數據分析與績效評估方法應用</p> <p>12.活動結束後檢討與持續改善策略</p> <p>13.成功促銷案例解析與實務經驗分享</p> <p>14.情境模擬演練強化活動規劃能力</p> <p>15.課程重點整理與行銷實務應用分享</p> </td> </tr> </table> <p class="style125"><img src="image/classC.png" alt="產品銷售課程時數,產品銷售計畫課程時數,產品銷售規畫課程時數,產品銷售評估課程時數" width="127" height="26"></p> <table width="800" border="0"> <tr> <th width="127" scope="row"> </th> <td width="38" height="27"> <div align="right" class="style176"> <div align="center"><strong>□ </strong></div> </div></td> <td width="150"><span class="style176"><strong>3小時</strong></span></td> <td width="26"> <div align="right" class="style176"> <div align="center"><strong>□ </strong></div> </div></td> <td width="130"><span class="style176"><strong>6小時</strong></span></td> <td width="36"> <div align="right" class="style176"> <div align="center"><span class="style125"><img src="image/classa1.png" width="13" height="13"></span></div> </div></td> <td width="134"><span class="style176"><strong>12小時</strong></span></td> <td width="36"> <div align="right" class="style176"> <div align="center"><strong>□ </strong></div> </div></td> <td width="85"><span class="style176"><strong>其他</strong></span></td> </tr> </table> <p class="style125"><img src="image/classD.png" alt="產品銷售部門,產品銷售計畫單位,產品銷售規畫單位,產品銷售評估部門" width="127" height="26"></p> <table width="800" border="0"> <tr> <th width="127" scope="row"><span class="style176"></span></th> <td width="38"><div align="right" class="style176"> <div align="center"><span class="style125"><img src="image/classa1.png" width="13" height="13"></span></div> </div></td> <td width="150" height="28"><span class="style176"><strong>管理部門</strong></span></td> <td width="26"><div align="right" class="style176"> <div align="center"><strong>□</strong></div> </div></td> <td width="130"><span class="style176"><strong>生產部門</strong></span></td> <td width="36"><div align="right" class="style176"> <div align="center"><strong>□</strong></div> </div></td> <td width="134"><span class="style176"><strong>品管部門</strong></span></td> <td width="36"><div align="right" class="style176"> <div align="center"><span class="style125"><img src="image/classa1.png" width="13" height="13"></span></div> </div></td> <td width="85"><span class="style176"><strong>業務部門</strong></span></td> </tr> <tr> <th scope="row"><span class="style176"></span></th> <td><div align="right" class="style176"> <div align="center"><strong>□</strong></div> </div></td> <td height="26"><span class="style176"><strong>資材部門</strong></span></td> <td><div align="right" class="style176"> <div align="center"><strong>□</strong></div> </div></td> <td><span class="style176"><strong>工程部門</strong></span></td> <td><div align="right" class="style176"> <div align="center"><strong>□</strong></div> </div></td> <td><span class="style176"><strong>財務部門</strong></span></td> <td><div align="right" class="style176"> <div align="center"><span class="style125"><img src="image/classa1.png" width="13" height="13"></span></div> </div></td> <td><span class="style176"><strong>其他</strong></span></td> </tr> </table> <p><span class="style125"><img src="image/classG.png" alt="產品銷售主管,產品銷售執行幹部,產品銷售規畫人員,產品銷售評估人員" width="126" height="26"></span></p> <table width="800" border="0"> <tr> <th width="127" scope="row"> </th> <td width="38" height="29"><div align="right" class="style176"> <div align="center"><strong>□</strong></div> </div></td> <td width="150"><span class="style176"><strong>基層主管</strong></span></td> <td width="26"><div align="center" class="style176"><span class="style125"><img src="image/classa1.png" width="13" height="13"></span></div></td> <td width="130"><span class="style176"><strong>中階主管</strong></span></td> <td width="36"><div align="center"><span class="style176"><span class="style125"><img src="image/classa1.png" width="13" height="13"></span></span></div></td> <td width="134"><p class="style176"><strong>高階主管</strong></p> </td> <td width="36"><div align="right" class="style176"> <div 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