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class="style125"><span class="style173">營銷管理課程名稱~創造中國職位的營銷主管先修班～</span></p> <p class="style125"><img src="image/classA.png" alt="產品銷售,產品銷售計畫,產品銷售規畫,產品銷售評估目標" width="126" height="26"></p> <table width="800" border="0"> <tr> <th width="127" scope="row"> </th> <td width="663" class="style154 style181"><p>世界兢爭最激烈市場的中國大陸營銷主管職務，是目前優秀的臺灣業務人才最佳出路。因外商需熟習跨國文化，所以須具備相關語言能力，同華語的陸資企業需有創意的台灣營運主管，布局海外市場，而臺灣企業更需血脈相承的業務子弟兵躍馬中原。<br> 但現在中國有8000萬人所組成各式銷售渠道中，我們如何勝出?如何取得並保有這些策劃總監、行銷總監、營銷總監，市場總監，企劃經理，市場經理 … 等職位?一樣是Marketing，臺灣是行銷，大陸是營銷，不同的是大陸的Marketing不僅是要策略規劃，更要業績戰功，本課程讓您快速了解兩岸企業需求讓您成為修應的營銷主管。</p> </td> </tr> </table> <p class="style125"><img src="image/classb.png" alt="產品銷售大綱,產品銷售計畫大綱,產品銷售規畫大綱,產品銷售評估大綱" width="126" height="26"></p> <table width="800" border="0"> <tr> <th width="127" scope="row"> </th> <td width="663" class="style182"><p>1. 台商，日商，美商，韓商，與大路本土企業之營銷實例說明。<br> 2. 中國大陸市場的營銷是市場部與銷售部組成介紹說明。<br> 3. 在大陸營銷隊伍應該如何組建與招訓？配備哪些方面的特長業務人才？ <br> 5. 大陸商業文化自晉商、徽商到今日組成各種不同公司文化的營銷關係研討。<br> 6. 大陸營銷的結構搭建、組織管理、工作流程、策略技巧的實務，實訓，實練。<br> 7. 如何應用大陸不同的傳媒特性，達到 ” 賣好 ” 目的。<br> 8. 大陸營銷對一、二、三線城市的銷售渠道說明與回款演練。<br> 9. 台商營銷運作實例~餘姚模具，無錫的通訊，和美在東北蠶絲西裝等研討。<br> 10. 大陸奧克斯空調，春蘭集團與最小資本最大倍數營業額的腦白金實例研討。</p> </td> </tr> </table> <p class="style125"><img src="image/classC.png" alt="產品銷售課程時數,產品銷售計畫課程時數,產品銷售規畫課程時數,產品銷售評估課程時數" width="127" height="26"></p> <table width="800" border="0"> <tr> <th width="127" scope="row"> </th> <td width="38" height="27"> <div align="right" class="style176"> <div align="center"><strong>□ </strong></div> </div></td> <td width="150"><span class="style176"><strong>3小時</strong></span></td> <td width="26"> <div align="right" class="style176"> <div align="center"><strong>□ </strong></div> </div></td> <td width="130"><span class="style176"><strong>6小時</strong></span></td> <td width="36"> <div align="right" class="style176"> <div align="center"><span class="style125"><img src="image/classa1.png" width="13" height="13"></span></div> </div></td> <td width="134"><span class="style176"><strong>12小時</strong></span></td> <td width="36"> <div align="right" class="style176"> <div align="center"><strong>□ </strong></div> </div></td> <td width="85"><span class="style176"><strong>其他</strong></span></td> </tr> </table> <p class="style125"><img src="image/classD.png" alt="產品銷售部門,產品銷售計畫單位,產品銷售規畫單位,產品銷售評估部門" width="127" height="26"></p> <table width="800" border="0"> <tr> <th width="127" scope="row"><span class="style176"></span></th> <td width="38"><div align="right" class="style176"> <div align="center"><span class="style125"><img src="image/classa1.png" width="13" height="13"></span></div> </div></td> <td width="150" height="28"><span class="style176"><strong>管理部門</strong></span></td> <td width="26"><div align="right" class="style176"> <div align="center"><strong>□</strong></div> </div></td> <td width="130"><span class="style176"><strong>生產部門</strong></span></td> <td width="36"><div align="right" class="style176"> <div align="center"><strong>□</strong></div> </div></td> <td width="134"><span class="style176"><strong>品管部門</strong></span></td> <td width="36"><div align="right" class="style176"> <div align="center"><span class="style125"><img src="image/classa1.png" width="13" height="13"></span></div> </div></td> <td width="85"><span class="style176"><strong>業務部門</strong></span></td> </tr> <tr> <th scope="row"><span class="style176"></span></th> <td><div align="right" class="style176"> <div align="center"><strong>□</strong></div> </div></td> <td height="26"><span class="style176"><strong>資材部門</strong></span></td> <td><div align="right" class="style176"> <div align="center"><strong>□</strong></div> </div></td> <td><span class="style176"><strong>工程部門</strong></span></td> <td><div align="right" class="style176"> <div align="center"><strong>□</strong></div> </div></td> <td><span class="style176"><strong>財務部門</strong></span></td> <td><div align="right" class="style176"> <div align="center"><span class="style125"><img src="image/classa1.png" width="13" height="13"></span></div> </div></td> <td><span class="style176"><strong>其他</strong></span></td> </tr> </table> <p><span class="style125"><img src="image/classG.png" alt="產品銷售主管,產品銷售執行幹部,產品銷售規畫人員,產品銷售評估人員" width="126" height="26"></span></p> <table width="800" border="0"> <tr> <th width="127" scope="row"> </th> <td width="38" height="29"><div align="right" class="style176"> <div align="center"><strong>□</strong></div> </div></td> <td width="150"><span class="style176"><strong>基層主管</strong></span></td> <td width="26"><div align="center" class="style176"><span class="style125"><img src="image/classa1.png" width="13" height="13"></span></div></td> <td width="130"><span class="style176"><strong>中階主管</strong></span></td> <td width="36"><div align="center"><span class="style176"><span class="style125"><img src="image/classa1.png" width="13" height="13"></span></span></div></td> <td width="134"><p class="style176"><strong>高階主管</strong></p> </td> <td width="36"><div align="right" 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