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class="style125"><span class="style180">行銷管理課程名稱~服務成就品牌成功模式應用課程～</span></p> <p class="style125"><img src="image/classA.png" alt="產品銷售,產品銷售計畫,產品銷售規畫,產品銷售評估目標" width="126" height="26"></p> <table width="800" border="0"> <tr> <th width="127" scope="row"> </th> <td width="663" class="style154 style181"><p>各個產業競爭激烈，面對眾多競爭者時應如何從中脫穎而出，最大關鍵莫過於商品品牌的強度，其中又以服務品牌增強了顧客購買慾，如何彰顯服務品牌，讓服務品牌更具體化，是許多經營者與行銷人需從長計議的方向。<br>訓練課程教導瞭解品牌與服務之關係，從顧客角度看世界並建立起主要服務評價的指標，強化學員對服務品牌觀念，表現出的工作態度不單只是基本服務禮儀，而是能帶給顧客感動、愉悅的購物/採購經驗，不僅增加個人服務價值，更增加公司品牌競爭優勢，提升整體業績。</p> </td> </tr> </table> <p class="style125"><img src="image/classb.png" alt="產品銷售大綱,產品銷售計畫大綱,產品銷售規畫大綱,產品銷售評估大綱" width="126" height="26"></p> <table width="800" border="0"> <tr> <th width="127" scope="row"> </th> <td width="663" class="style182"><p> 1. 企業品牌與服務的微妙關係<br> 2. 建立以顧客為中心之服務指標<br> 3. 基本顧客服務禮儀與應對技巧<br> 4. 運用感動服務贏得顧客心 <br> 5. 如何提升自身服務反應速度 <br> 6. 創造以服務聞名的品牌價值<br> 7. 服務成就品牌－案例研討 <br> 8. 服務成就品牌－實務演練 </p> </td> </tr> </table> <p class="style125"><img src="image/classC.png" alt="產品銷售課程時數,產品銷售計畫課程時數,產品銷售規畫課程時數,產品銷售評估課程時數" width="127" height="26"></p> <table width="800" border="0"> <tr> <th width="127" scope="row"> </th> <td width="38" height="27"> <div align="right" class="style176"> <div align="center"><strong>□ </strong></div> </div></td> <td width="150"><span class="style176"><strong>3小時</strong></span></td> <td width="26"> <div align="right" class="style176"> <div align="center"><strong>□ </strong></div> </div></td> <td width="130"><span class="style176"><strong>6小時</strong></span></td> <td width="36"> <div align="right" class="style176"> <div align="center"><span class="style125"><img src="image/classa1.png" width="13" height="13"></span></div> </div></td> <td width="134"><span class="style176"><strong>12小時</strong></span></td> <td width="36"> <div align="right" class="style176"> <div align="center"><strong>□ </strong></div> </div></td> <td width="85"><span class="style176"><strong>其他</strong></span></td> </tr> </table> <p class="style125"><img src="image/classD.png" alt="產品銷售部門,產品銷售計畫單位,產品銷售規畫單位,產品銷售評估部門" width="127" height="26"></p> <table width="800" border="0"> <tr> <th width="127" scope="row"><span class="style176"></span></th> <td width="38"><div align="right" class="style176"> <div align="center"><span class="style125"><img src="image/classa1.png" width="13" height="13"></span></div> </div></td> <td width="150" height="28"><span class="style176"><strong>管理部門</strong></span></td> <td width="26"><div align="right" class="style176"> <div align="center"><strong>□</strong></div> </div></td> <td width="130"><span class="style176"><strong>生產部門</strong></span></td> <td width="36"><div align="right" class="style176"> <div align="center"><strong>□</strong></div> </div></td> <td width="134"><span class="style176"><strong>品管部門</strong></span></td> <td width="36"><div align="right" class="style176"> <div align="center"><span class="style125"><img src="image/classa1.png" width="13" height="13"></span></div> </div></td> <td width="85"><span class="style176"><strong>業務部門</strong></span></td> </tr> <tr> <th scope="row"><span class="style176"></span></th> <td><div align="right" class="style176"> <div align="center"><strong>□</strong></div> </div></td> <td height="26"><span class="style176"><strong>資材部門</strong></span></td> <td><div align="right" class="style176"> <div align="center"><strong>□</strong></div> </div></td> <td><span class="style176"><strong>工程部門</strong></span></td> <td><div align="right" class="style176"> <div align="center"><strong>□</strong></div> </div></td> <td><span class="style176"><strong>財務部門</strong></span></td> <td><div align="right" class="style176"> <div align="center"><span class="style125"><img src="image/classa1.png" width="13" height="13"></span></div> </div></td> <td><span class="style176"><strong>其他</strong></span></td> </tr> </table> <p><span class="style125"><img src="image/classG.png" alt="產品銷售主管,產品銷售執行幹部,產品銷售規畫人員,產品銷售評估人員" width="126" height="26"></span></p> <table width="800" border="0"> <tr> <th width="127" scope="row"> </th> <td width="38" height="29"><div align="right" class="style176"> <div align="center"><strong>□</strong></div> </div></td> <td width="150"><span class="style176"><strong>基層主管</strong></span></td> <td width="26"><div align="center" class="style176"><span class="style125"><img src="image/classa1.png" width="13" height="13"></span></div></td> <td width="130"><span class="style176"><strong>中階主管</strong></span></td> <td width="36"><div align="center"><span class="style176"><span class="style125"><img src="image/classa1.png" width="13" height="13"></span></span></div></td> <td width="134"><p class="style176"><strong>高階主管</strong></p> </td> <td width="36"><div align="right" class="style176"> <div align="center"><strong>□</strong></div> </div></td> <td width="85"><span class="style176"><strong>工程師</strong></span></td> </tr> <tr> <th height="26" scope="row"> </th> <td><div align="right" 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