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class="style125"><span class="style173">行銷管理課程名稱~品牌經營訓練課程～</span></p> <p class="style125"><img src="image/classA.png" alt="產品銷售,產品銷售計畫,產品銷售規畫,產品銷售評估目標" width="126" height="26"></p> <table width="800" border="0"> <tr> <th width="127" scope="row"> </th> <td width="663" class="style154 style181"><p>品牌是產品的靈魂，賦予產品生命力，要怎麼讓產品新生兒持久且持續成長，勢必要將品牌定位後徹底植入人心，並做好後續系統化之品牌管理，強化要如何做才能有效經營品牌，這看似艱難的任務，難道只有大企業做得到嗎？ <br> 並非如此，許多大企業之所以為大企業亦是持續從品牌經營管理做起，而本訓練以實務性層面教導瞭解品牌經營方式，從品牌定位、決策到後續行銷手法，結合實務案例探討與演練，培養學員實戰力運用於實務中，有效強化企業品牌力，讓小企業也能創造大品牌。</p> </td> </tr> </table> <p class="style125"><img src="image/classb.png" alt="產品銷售大綱,產品銷售計畫大綱,產品銷售規畫大綱,產品銷售評估大綱" width="126" height="26"></p> <table width="800" border="0"> <tr> <th width="127" scope="row"> </th> <td width="663" class="style182"><p>1. 何謂品牌大企業?<br> 2. 品牌權益之意義與模式<br> 3. 塑造品牌形象關鍵要素分析<br> 4. 如何做好品牌決策?<br> 5. 品牌定位途徑與方法應用 <br> 6. 成功品牌行銷手法 <br> 7. 品牌、服務、形象 = 鑽石行銷 <br> 8. 品牌經營－案例分享<br> 9. 品牌經營－實務演練 </p> </td> </tr> </table> <p class="style125"><img src="image/classC.png" alt="產品銷售課程時數,產品銷售計畫課程時數,產品銷售規畫課程時數,產品銷售評估課程時數" width="127" height="26"></p> <table width="800" border="0"> <tr> <th width="127" scope="row"> </th> <td width="38" height="27"> <div align="right" class="style176"> <div align="center"><strong>□ </strong></div> </div></td> <td width="150"><span class="style176"><strong>3小時</strong></span></td> <td width="26"> <div align="right" class="style176"> <div align="center"><strong>□ </strong></div> </div></td> <td width="130"><span class="style176"><strong>6小時</strong></span></td> <td width="36"> <div align="right" class="style176"> <div align="center"><span class="style125"><img src="image/classa1.png" width="13" height="13"></span></div> </div></td> <td width="134"><span class="style176"><strong>12小時</strong></span></td> <td width="36"> <div align="right" class="style176"> <div align="center"><strong>□ </strong></div> </div></td> <td width="85"><span class="style176"><strong>其他</strong></span></td> </tr> </table> <p class="style125"><img src="image/classD.png" alt="產品銷售部門,產品銷售計畫單位,產品銷售規畫單位,產品銷售評估部門" width="127" height="26"></p> <table width="800" border="0"> <tr> <th width="127" scope="row"><span class="style176"></span></th> <td width="38"><div align="right" class="style176"> <div align="center"><span class="style125"><img src="image/classa1.png" width="13" height="13"></span></div> </div></td> <td width="150" height="28"><span class="style176"><strong>管理部門</strong></span></td> <td width="26"><div align="right" class="style176"> <div align="center"><strong>□</strong></div> </div></td> <td width="130"><span class="style176"><strong>生產部門</strong></span></td> <td width="36"><div align="right" class="style176"> <div align="center"><strong>□</strong></div> </div></td> <td width="134"><span class="style176"><strong>品管部門</strong></span></td> <td width="36"><div align="right" class="style176"> <div align="center"><span class="style125"><img src="image/classa1.png" width="13" height="13"></span></div> </div></td> <td width="85"><span class="style176"><strong>業務部門</strong></span></td> </tr> <tr> <th scope="row"><span class="style176"></span></th> <td><div align="right" class="style176"> <div align="center"><strong>□</strong></div> </div></td> <td height="26"><span class="style176"><strong>資材部門</strong></span></td> <td><div align="right" class="style176"> <div align="center"><strong>□</strong></div> </div></td> <td><span class="style176"><strong>工程部門</strong></span></td> <td><div align="right" class="style176"> <div align="center"><strong>□</strong></div> </div></td> <td><span class="style176"><strong>財務部門</strong></span></td> <td><div align="right" class="style176"> <div align="center"><span class="style125"><img src="image/classa1.png" width="13" height="13"></span></div> </div></td> <td><span class="style176"><strong>其他</strong></span></td> </tr> </table> <p><span class="style125"><img src="image/classG.png" alt="產品銷售主管,產品銷售執行幹部,產品銷售規畫人員,產品銷售評估人員" width="126" height="26"></span></p> <table width="800" border="0"> <tr> <th width="127" scope="row"> </th> <td width="38" height="29"><div align="right" class="style176"> <div align="center"><strong>□</strong></div> </div></td> <td width="150"><span class="style176"><strong>基層主管</strong></span></td> <td width="26"><div align="center" class="style176"><span class="style125"><img src="image/classa1.png" width="13" height="13"></span></div></td> <td width="130"><span class="style176"><strong>中階主管</strong></span></td> <td width="36"><div align="center"><span class="style176"><span class="style125"><img src="image/classa1.png" width="13" height="13"></span></span></div></td> <td width="134"><p class="style176"><strong>高階主管</strong></p> </td> <td width="36"><div align="right" class="style176"> <div align="center"><strong>□</strong></div> </div></td> <td width="85"><span class="style176"><strong>工程師</strong></span></td> </tr> <tr> <th height="26" scope="row"> </th> <td><div align="right" 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