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class="style179">產品銷售課程名稱~產品行銷手法實用訓練課程～</span></span></p> <p class="style125"><img src="image/classA.png" alt="產品行銷,產品定位,產品分析,產品設計,產品介紹課程目標,," width="126" height="26"></p> <table width="800" border="0"> <tr> <th width="127" scope="row"> </th> <td width="663" class="style154 style180">1. 提供學員一個有系統邏輯的實用產品行銷手法來進行公司新產品設計及檢視現有產品定位的真實狀況,以便占有市場先機。<br> 2. 幫助學員對產品生命週期分析並跨越產品行銷鴻溝,以期突破產品定位再創銷售產品佳績。</td> </tr> </table> <p class="style125"><img src="image/classb.png" alt="產品行銷,產品定位,產品分析,產品設計,產品介紹課程大綱" width="126" height="26"></p> <table width="800" border="0"> <tr> <th width="127" scope="row"> </th> <td width="663" class="style181">1. 產品行銷面面觀<br> 2. 產品願景與產品定位行銷策略分析說明<br> 3. 產品願景與產品策略行銷實務研討<br> 4. 實用產品行銷手法介紹與產品行銷案例說明<br> 5. 產品行銷手法實務演練<br> 6. 擴充產品生命週期方法探討<br> 7. 行銷產品生命週期延展討論<br> 8. 跨越新產品設計鴻溝與產品定位差異化探討<br> 9. 產品分析行銷手法演練<br> 10. 產品行銷訓練問與答<br> 11. 學員產品介紹與行銷產品定位差異化實務研討</td> </tr> </table> <p class="style125"><img src="image/classC.png" alt="產品行銷,產品定位,產品分析,產品設計,產品介紹課程時數" width="127" height="26"></p> <table width="800" border="0"> <tr> <th width="127" scope="row"> </th> <td width="38" height="27"> <div align="right" class="style176"> <div align="center"><strong>□ </strong></div> </div></td> <td width="150"><span class="style176"><strong>3小時</strong></span></td> <td width="26"> <div align="right" class="style176"> <div align="center"><strong>□</strong></div> </div></td> <td width="130"><span class="style176"><strong>6小時</strong></span></td> <td width="36"> <div align="right" class="style176"> <div align="center"><span class="style125"><img src="image/classa1.png" width="13" height="13"></span></div> </div></td> <td width="134"><span class="style176"><strong>12小時</strong></span></td> <td width="36"> <div align="right" class="style176"> <div align="center"><strong>□ </strong></div> </div></td> <td width="85"><span class="style176"><strong>其他</strong></span></td> </tr> </table> <p class="style125"><img src="image/classD.png" alt="產品行銷單位,產品定位部門,產品分析單位,產品設計部門,產品介紹單位" width="127" height="26"></p> <table width="800" border="0"> <tr> <th width="127" scope="row"><span class="style176"></span></th> <td width="38"><div align="right" class="style176"> <div align="center"><strong>□</strong></div> </div></td> <td width="150" height="28"><span class="style176"><strong>管理部門</strong></span></td> <td width="26"><div align="right" class="style176"> <div align="center"><strong>□</strong></div> </div></td> <td width="130"><span class="style176"><strong>生產部門</strong></span></td> <td width="36"><div align="right" class="style176"> <div align="center"><strong>□</strong></div> </div></td> <td width="134"><span class="style176"><strong>品管部門</strong></span></td> <td width="36"><div align="right" class="style176"> <div align="center"><span class="style125"><img src="image/classa1.png" width="13" height="13"></span></div> </div></td> <td width="85"><span class="style176"><strong>業務部門</strong></span></td> </tr> <tr> <th scope="row"><span class="style176"></span></th> <td><div align="right" class="style176"> <div align="center"><strong>□</strong></div> </div></td> <td height="26"><span class="style176"><strong>資材部門</strong></span></td> <td><div align="right" class="style176"> <div align="center"><strong>□</strong></div> </div></td> <td><span class="style176"><strong>工程部門</strong></span></td> <td><div align="right" class="style176"> <div align="center"><strong>□</strong></div> </div></td> <td><span class="style176"><strong>財務部門</strong></span></td> <td><div align="right" class="style176"> <div align="center"><span class="style125"><img src="image/classa1.png" width="13" height="13"></span></div> </div></td> <td><span class="style176"><strong>其他</strong></span></td> </tr> </table> <p><span class="style125"><img src="image/classG.png" alt="產品行銷主管,產品定位主管,產品分析主管,產品設計主管,產品介紹主管" width="126" height="26"></span></p> <table width="800" border="0"> <tr> <th width="127" scope="row"> </th> <td width="38" height="29"><div align="right" class="style176"> <div align="center"><strong>□</strong></div> </div></td> <td width="150"><span class="style176"><strong>基層主管</strong></span></td> <td width="26"><div align="center" class="style176"><span class="style125"><img src="image/classa1.png" width="13" height="13"></span></div></td> <td width="130"><span class="style176"><strong>中階主管</strong></span></td> <td width="36"><div align="center"><span class="style176"><span class="style125"><img src="image/classa1.png" width="13" height="13"></span></span></div></td> <td width="134"><p class="style176"><strong>高階主管</strong></p> </td> <td width="36"><div align="right" class="style176"> <div align="center"><strong>□</strong></div> </div></td> <td width="85"><span class="style176"><strong>工程師</strong></span></td> </tr> <tr> <th height="26" scope="row"> </th> <td><div align="right" class="style176"> <div align="center"><span class="style125"><img src="image/classa1.png" width="13" height="13"></span></div> </div></td> <td><span class="style176"><strong>行政人員</strong></span></td> <td><div align="center" class="style176"><span class="style125"><img src="image/classa1.png" width="13" height="13"></span></div></td> <td><span class="style176"><strong>其他</strong></span></td> <td><span class="style176"></span></td> <td><span class="style176"></span></td> <td><span class="style176"></span></td> <td><span class="style176"></span></td> </tr> </table> <p><span class="style125"><img src="image/classE.png" alt="產品行銷講解,產品定位講解,產品分析演練,產品設計規劃,產品介紹模擬" width="126" height="26"></span></p> <table width="800" border="0"> <tr> <th width="127" scope="row"> </th> <td width="38"><div align="right" class="style174 style176"> <div align="center"><span class="style125"><img src="image/classa1.png" width="13" height="13"></span></div> </div></td> <td width="150"><span class="style177">課堂講解</span></td> <td width="26"><div align="right" class="style177"> <div align="center"><span class="style125"><img src="image/classa1.png" width="13" height="13"></span></div> </div></td> <td width="130" height="25"><p class="style177">案例說明</p> </td> <td width="36"><div align="right" class="style177"> <div align="center">□ </div> </div></td> <td width="134"><span class="style177">分組討論</span></td> <td width="36"><div align="right" class="style177"> <div align="center"><span class="style125"><img src="image/classa1.png" width="13" height="13"></span></div> </div></td> <td width="85"><span class="style177">實務演練</span></td> </tr> <tr> <th scope="row"> </th> <td><div align="right" class="style177"> <div align="center"><span class="style125"><img src="image/classa1.png" width="13" height="13"></span></div> </div></td> <td><span class="style177">其他</span></td> <td> </td> <td height="26"> </td> <td> </td> <td> </td> <td> </td> <td> </td> </tr> </table> <p><img src="image/classF.png" width="125" height="26"></p> <table width="965" border="0"> <tr> <th height="48" rowspan="2" scope="row"><div align="left"> <p class="style178">* 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