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ALT="工程管理教育訓練課程" width="80" height="45" border="0"></a></td> <td width="80"><a href="classfinancing.htm" target="_blank"><img src="image/AA/mark9.png" ALT="財務管理教育訓練課程" width="80" height="45" border="0"></a></td> <td width="80"><a href="classMIS.htm" target="_blank"><img src="image/AA/mark10.png" ALT="資訊管理教育訓練課程" width="80" height="45" border="0"></a></td> <td width="80"><a href="classother.htm" target="_blank"><img src="image/AA/mark11.png" ALT="其他管理教育訓練課程" width="80" height="45" border="0"></a></td> </tr> <tr> <td colspan="11"><hr size=2 color="#00FF00" style="filter:alpha(opacity=100,finishopacity=10,style=1,startX=0,startY=0,finishX=100,finishY=100) "></td> </tr> </table></td> </tr> <tr> <td height="693" colspan="6" valign="top"><table width="915" border="0"> <tr> <th width="540" scope="col"><div align="left"><span class="style170">行銷規劃管理企業進修課程</span></div></th> <th width="48" scope="col"> </th> <th width="263" scope="col"> </th> <th width="46" scope="col"> </th> </tr> </table> <p class="style125"><span class="style180">銷售計畫課程名稱~年度行銷計畫規劃訓練課程～</span></p> <p class="style125"><img src="image/classA.png" alt="產品銷售,產品銷售計畫,產品銷售規畫,產品銷售評估目標" width="126" height="26"></p> <table width="800" border="0"> <tr> <th width="127" height="128" scope="row"> </th> <td width="663" class="style154 style181"><p> 要拚營業額，行銷作先鋒，公司要提升營業額需要先了解市場走向，再訂定公司努力方向與需要提供那些資源計行運用。</p> <p>年度行銷計畫規劃訓練課程讓企業有方向、有系統循序漸進達成公司營業目標，創造好佳績。</p> </td> </tr> </table> <p class="style125"><img src="image/classb.png" alt="產品銷售大綱,產品銷售計畫大綱,產品銷售規畫大綱,產品銷售評估大綱" width="126" height="26"></p> <table width="800" border="0"> <tr> <th width="127" scope="row"> </th> <td width="663" class="style182"><p>1.公司現況評估(營業成果評估、營業比例評估、人員成效評估)</p> <p>2.市場趨勢評估(市場規模評估、市場應業類別評估、目標客戶評估、潛在客戶評估)</p> <p>3.年度目標規劃(營業額設定、營業方向設定、客戶營業達成率設定)</p> <p>4.年度資源規劃(人力資源規劃、行銷費用規劃、生產資源運作規劃)</p> <p>5.年度行銷計畫時程規劃</p> <p>6.年度行銷計劃常見缺失探討</p> <p>7.年度行銷會議協商與檢討改善機制</p> <p>8.年度行銷計畫執行、追蹤確認與再改善機制</p> <p>9.年度行銷計劃管理案例說明與實務演練</p> <p>10.年度行銷計劃管理問與答</p></td> </tr> </table> <p class="style125"><img src="image/classC.png" alt="產品銷售課程時數,產品銷售計畫課程時數,產品銷售規畫課程時數,產品銷售評估課程時數" width="127" height="26"></p> <table width="800" border="0"> <tr> <th width="127" scope="row"> </th> <td width="38" height="27"> <div align="right" class="style176"> <div align="center"><strong>□ </strong></div> </div></td> <td width="150"><span class="style176"><strong>3小時</strong></span></td> <td width="26"> <div align="right" class="style176"> <div align="center"><strong>□ </strong></div> </div></td> <td width="130"><span class="style176"><strong>6小時</strong></span></td> <td width="36"> <div align="right" class="style176"> <div align="center"><span class="style125"><img src="image/classa1.png" width="13" height="13"></span></div> </div></td> <td width="134"><span class="style176"><strong>12小時</strong></span></td> <td width="36"> <div align="right" class="style176"> <div align="center"><strong>□ </strong></div> </div></td> <td width="85"><span class="style176"><strong>其他</strong></span></td> </tr> </table> <p class="style125"><img src="image/classD.png" alt="產品銷售部門,產品銷售計畫單位,產品銷售規畫單位,產品銷售評估部門" width="127" height="26"></p> <table width="800" border="0"> <tr> <th width="127" scope="row"><span class="style176"></span></th> <td width="38"><div align="right" class="style176"> <div align="center"><span class="style125"><img src="image/classa1.png" width="13" height="13"></span></div> </div></td> <td width="150" height="28"><span class="style176"><strong>管理部門</strong></span></td> <td width="26"><div align="right" class="style176"> <div align="center"><strong>□</strong></div> </div></td> <td width="130"><span class="style176"><strong>生產部門</strong></span></td> <td width="36"><div align="right" class="style176"> <div align="center"><strong>□</strong></div> </div></td> <td width="134"><span class="style176"><strong>品管部門</strong></span></td> <td width="36"><div align="right" class="style176"> <div align="center"><span class="style125"><img src="image/classa1.png" width="13" height="13"></span></div> </div></td> <td width="85"><span class="style176"><strong>業務部門</strong></span></td> </tr> <tr> <th scope="row"><span class="style176"></span></th> <td><div align="right" class="style176"> <div align="center"><strong>□</strong></div> </div></td> <td height="26"><span class="style176"><strong>資材部門</strong></span></td> <td><div align="right" class="style176"> <div align="center"><strong>□</strong></div> </div></td> <td><span class="style176"><strong>工程部門</strong></span></td> <td><div align="right" class="style176"> <div align="center"><strong>□</strong></div> </div></td> <td><span class="style176"><strong>財務部門</strong></span></td> <td><div align="right" class="style176"> <div align="center"><span class="style125"><img src="image/classa1.png" width="13" height="13"></span></div> </div></td> <td><span class="style176"><strong>其他</strong></span></td> </tr> </table> <p><span class="style125"><img src="image/classG.png" alt="產品銷售主管,產品銷售執行幹部,產品銷售規畫人員,產品銷售評估人員" width="126" height="26"></span></p> <table width="800" border="0"> <tr> <th width="127" scope="row"> </th> <td width="38" height="29"><div align="right" class="style176"> <div align="center"><strong>□</strong></div> </div></td> <td width="150"><span class="style176"><strong>基層主管</strong></span></td> <td width="26"><div align="center" class="style176"><span class="style125"><img src="image/classa1.png" width="13" height="13"></span></div></td> <td width="130"><span class="style176"><strong>中階主管</strong></span></td> <td width="36"><div align="center"><span class="style176"><span class="style125"><img src="image/classa1.png" width="13" height="13"></span></span></div></td> <td width="134"><p class="style176"><strong>高階主管</strong></p> </td> <td width="36"><div align="right" class="style176"> <div align="center"><strong>□</strong></div> </div></td> <td width="85"><span class="style176"><strong>工程師</strong></span></td> </tr> <tr> <th height="26" scope="row"> </th> <td><div align="right" 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